Being inspired by her own mother, photographer AnnaLaura Pretaroli (@annalaurapretaroli) is someone to keep your eye on. Storytelling is also a major part of her early days of photography in which she would stage her Barbie dolls, painted in makeup. AnnaLaura moved from shooting her Barbie dolls, to shooting her friends, often using her own mothers' clothes to mimic fashion editorials. Pretaroli credits her parents as one of her first inspirations for her creative journey. One of her first jobs in the art world was by assisting Mr. Tim Bret Day, a well-known fashion photographer and gifted artist who works in London. This led her to her first experience of working with modeling agencies and magazines. It's no wonder why Pretaroli has had such an extensive career both in and outside fashion photography. So, after years of studying law, she then moved to London in order to hone her photographic skills at Central Saint Martins.
ANNALAURA Pretaroli
© ANNALAURA¬†Pretaroli
This editorial of Pretaroli's is extraordinarily bold and precise and is a collaboration between Troy Elzahhar (currently signed to @bodylondon_). She plays with the contrast of the outside location since nature is a recurring motif in most of Anna Laura's work, and it is also present in this editorial.
ANNALAURA PRETAROLI
© ANNALAURA PRETAROLI
This editorial combines fashion and nature as well as mixing two ends of the spectrum, which is a fantastic feature that contributes to the editorial fashion and location. The distinctions between the labels masculine and feminine are likewise blurred in this editorial. It investigates both extremes while simultaneously blending them together. There is a lot of depth in both the colour and black-and-white photographs. It tells the tale by beginning with ominous, stark black-and-white imagery and subsequently moving on to a gentle color palette that emphasizes the natural world.
Annalaura Pretaroli
© Annalaura Pretaroli
Pretaroli makes use of colour to create eye-catching photos, not just in the clothing but also in her editing techniques. She frequently uses patterns when experimenting with repetition and merging them into the backdrop scenes. In addition to using patterns in her work, Pretaroli's fashion photography always has a playful element. Her work exudes a sense of fun and energy, and it's clear that she connects well with all of the people she works with.
ANNALAURA PRETAROLI
© ANNALAURA PRETAROLI