Talk about natural beauty that's both romantic and whimsical, yet deep, raw and unfiltered,magical and we have the foundations of Sujata Setia's work.
Setia's photography is captivating. Her work is a visual story that unfolds with every take. It tackles difficult subjects, brings to light the importance of natural beauty and takes you deeper into her subject's stories.
Her work Changing the Conversation, emphasises the importances of this: the necessity to realign people's perceptions of beauty. Changing the conversation is a visual dialogue to the world. Through shooting photos of burn victims and amputees amongst other disabilities, Setia hopes to help open the world to acceptance to rewrite bias perceptions and break the cycle. Setia states if can make even the slightest impact, that's one step towards change.
Through the process of her subjects, Setia has learnt and relearnt a lot about herself, the people around her and her work. Her photography is an understanding between her and her journey and her subjects guide the way.
Her work makes her feel alive and she loves delving deeper into the stories that matter. Setia's passion is shown through her dedication for what she shoots. She understanding the importance of lasting memories, and capturing is not enough. Setia wants to tell a story. She gets to know her subjects purely and deeply through their memories and recreates this in an ethereal surrounding. Full of emotion and intimacy Setia will take you on a journey of compassion to get you thinking. Her work is on a higher playing field with many being inspired and influenced by her skills and her style, often getting compared to Norman Rockwells and his illustrations.
Setia has many avenues her work is yet to venture down, but she believes that in order to get there, we need to look within ourselves. Technical abilities are great, but understanding yourself is a skill. She believes any beginner to photography should take the time to create projects that are not just for others, but for themselves. Something that isn't just content for likes, not for a portfolio for others and not a money maker, but for your own heart. This is the visual language that will build your practice and style.
Setia’s hard work and recognition has landed her great opportunities. As well as being a Multi award winning photographer, she has been published in well established magazines such as Vanity Fair, Forbes and Goodhouse and is part of the EFTI in Spain for reputable photographers. Sujata goes above and beyond to produce amazing visual stories.